Nikon – I AM DIFFERENT campaign

commissioned - film

commissioned - film

Nikon – I AM DIFFERENT campaign

Nikon asked us to produce the video portraits for their I AM DIFFERENT campaign. This campaign focusses on aspiring photographers who want to take their photography to a higher level. Nikon has developed an online platform where photographers with a distinctive workflow are portrayed to inspire these photographers.

We produced all of the video’s for this new platform, from building a concept to creating the final video. To emphasise the reality of the portrayed, we used a documentary approach which gave us a lot of flexibility and brought us to many different locations throughout the Netherlands and Belgium.

One of the videos in this campaign is a short 30 seconds summary in which the strategy is explained so that people will be triggered to discover more videos on Nikon’s website. The explainer video was widely embedded on social media and has made the campaign very successful. Up to this moment, we have portrayed Jelle Schuurmans, Monica van der Maden, Maaike Schauer, Michiel Buijse, The Sizoo Brothers, Martin van der Veen and Klaas Thys.

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Audio engineering


Thomas Gebben

Rogier Reerink

David Stevens

Other projects

Piet Devos, blind essayist


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